October 25th 2022
What a month!
We kicked it off in Malta and ended up in Dublin via Paris. Relocating isn’t easy at the best of times but try doing it with two dogs and four suitcases!!
That was a new one to us. Thankfully the mutts were great and didn’t cause any fuss. The humans on the other hand….!! (LOL)
* Last week saw us head to Scandinavia for two talks and presentations.
Sounds straightforward, right?? Nope! Think again.
After arriving in Dublin airport for our 11:55 flight to London Stansted, we were greeted with the ‘one hour delay’ notice on the flight board. “No problem…could be worse” etc.
Cue the largest electrical storm in years and that one hour turned into three…then four…then five!
After moving boarding gates four times and being charged extra for two bags we already paid for (Thanks Ryanair)…we boarded the flight. At this stage we were feeling that we could still make the connection to Stockholm.
After one extra hour sitting on the ramp, that option disappeared!
Let’s just say, it wasn’t the most enjoyable flight of our lives. Made even more cruel as we landed in London to watch the flight we were booked on push back without us.
Long story short – lots of texts, calls and emails between us and Stockholm and Oslo – we boarded the National Express (thanks Neil Hannon) and began our 4 hour bus trip to Heathrow to catch a new flight.
You think that’s it?
Nah!!
Our connection at Victoria station introduced us to London nightlife. The poor, the homeless, the unfortunate…all manner of life. A real eye opener that confirmed how lucky we actually are.
Heathrow was a breeze and we arrived in Stockholm just in time for our first talk:
- Guldorat 2022 – The Swedish Radio Awards. 500 industry pros in the audience.
What a funky town and the people were super cool and friendly. Great buzz.
But short lived because four hours later we boarded a Norwegian Airlines 737 bound for Oslo, where we spent the next two days presenting ‘Ride The Intro’ to 400 radio delegates from all over Norway at the Radiodager event. Then followed that up with two fully booked Workshops.
Setting up that morning before the conference!
At that point we had just finished presenting our ‘Ride The Intro’ in Stockholm, Sweden -Guldorat Conference and we were the opening speakers at Radiodager in Oslo, Norway , then two Ride The Intro workshops to packed classes . So much fun meeting and hearing such enthusiastic radio presenters. Such a wonderful experience and thank you again to Miriam Alsvik , Jakob Munck and Camilla Pessoa Kampevold .
One heck of a whirlwind month!!!
What can you do on radio in 7 seconds? How about 5 seconds? 3!!?
7 seconds is the time you have to GRAB YOUR LISTENER’S ATTENTION!
Everything now is instantaneous: information, music news…all available right now! Radio needs to keep up!
Our brains are rewired to gather information at a faster pace than ever before…all due to social media.
Radio really is just another platform now and the average person has a limited amount of free time per day!
Instead of fighting social media, we need to embrace our listener’s consumption habits. In other words – Think the way your listener thinks.
The Ride The Intro Workshop was live/interactive and focused on the most effective ways to connect and keep your listener with you.
What can you give them that TikTok, Twitter, Instagram etc can’t?
How can you create a strong, personal bond with your listener in a way that social media is unable to do?
As premiered at ‘Golden Ear’ Radio Conference, Stockholm and Radiodager, Oslo.
(October ’22)
We were the opening speakers at Radiodager in Oslo, Norway , then two Ride The Intro workshops to packed classes . So much fun meeting and hearing such enthusiastic radio presenters. Such a wonderful experience and thank you to Miriam Alsvik and Camilla Pessoa Kampevold .
