Sometimes a PD has just got to be plain right brutally bloody honest!! You’ve got someone on air, you see they have potential…If ONLY!! If ONLY they….yeah…“But how do I say it to them!!” Ok, you got the job as PD – this is your chance to make that person shine! You can see that hidden ingredient!! What’s wrong?? Don’t […]
Heard a statement from a CEO recently; “Radio is all about the Ratings”. Is this the mindset for the future of radio? I hope not! Do you remember those guys and girls who went off out to sea just to be DJs and play good music for their listeners? They made history! They changed the face of Radio! In addition […]
We live in a competitive society. In order for you to succeed, someone has to fail. If you apply for a job and twenty other people also apply for the same job, then it makes sense that twenty will be unsuccessful. What happens when you are one of the twenty? What happens when you are constantly being ‘beaten’ by others? […]
Comedian Rodney Dangerfield was well known for that catchphrase. When he told jokes about how badly his life was going, he would follow them up with that line to summarise how he felt. As a radio person, have you ever felt something similar? Musicians, artists, comedians, actors, dentists, pilots, lawyers…they all gain respect from society. We hear that a 25-year-old […]