Bit/Format.
I love simple actions that mean a lot.
Jack 96.9 in Calgary bringing hourly updates to its listeners is a great example.
My mentor, Bill Cunningham, always said: “If the bit outweighs the format…then go for it”.
I think, these days, the ‘bit’ most definitely outweighs the format!!
![](https://onaircoach.net/wp-content/uploads/2020/03/ETB_NDaU4AAwaw8-1-1024x575.jpeg)
By Nails Mahoney
OnAirCoach
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