Hello 👋

When you arrive at a friend’s house, what’s the first thing you do?
– You say “Hello.”
You dont walk in, wait 15 minutes and THEN say Hi.

On the radio, do you have to wait three songs before speaking?
Why do we wait?

A quick “Hi” is enough.
Out of news, top hour ID…whatever.

Radio’s power is it’s personal element.
Be personal.
Let them know you’re there.

It’s radio’s secret weapon….immediate and personal.

No need to overthink it!!