Listening to breakfast shows in London and Melbourne yesterday.
Want to know one thing that really worked? When the presenters spoke about food!!
One show ran a piece on how to eat chicken wings properly
The other show debated doughnuts.
Welllll…yes and no. It’s a simple topic but the simple ones are the hardest to screw up. These links worked because of the confidence with which they were delivered. Confidence is vital.
Do listeners want to hear about food? Ask yourself first – do you listeners eat? If they do…then they can relate to food (I’m going to guess they eat…shot in the dark…)
Sometimes it’s not about reinventing the wheel, it’s about where that wheel takes you 🙂